HOW TO MAKE MAKE MONEY WITH SOCIAL MEDIA

This class was setup to give us the needed information to help improve and promote our personal as well as business brand using social media.

This is not to say that Social Media in itself is science rather applying laid down PROCESSES AND SYSTEMS will help us achieve efficient results.

 Apart who spends more time. The fact is that there are always people on social media every second.

The next time you are outside.

Take a look around and you will discover there is always someone flipping through his or her phone

 With 3.2 billion people using social media around the world, and 11 new users every second, its safe to say the world has turned into a global market.

Every second is potential to create an impact or reach out to a potential client or customer.

 So what in Gods heaven is Social Media? They are just websites and applications that enable users to create and share content or to participate in social networking.
These networks include your Facebook, Twitter, Instagram, Snapchat, Youtube, LinkedIn, Pinterest, Flickr, Vimeo, Google + and more.

However, the first 6 are the most used.

 The content or information you are sharing should determine the platform you use.

For example if you are about doing videos then you should be thinking of using Youtube, If you are looking at writing texts and building groups or communities then its Facebook or LinkedIn.

The later is also awesome for corporate business people, recruiters and job seekers.

 The question is

How do you use social media intentionally?

 First and foremost.

You need a thorough clean up
What will I say about you when I look at your Facebook/Instagram/LinkedIn or Twitter profile first and then page or timeline.
 That's your first approach to personal branding.
 Personally your profile and timeline will determine if I want to visit your page again or even sleep on your page.

I need something to attract me.

Your personal branding is that nectar that attracts people to your page.
 Your profile should state what you do.
 If your profile picture scares people or don't even attract people.

Please change it. Take a better photo of your beautiful self or if you can afford it, do a professional shoot.
 Decide on what platforms to use.

Picking your platform will help you strategize on how to create your content. While networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest each offer a unique set of benefits, engaging your audience across multiple platforms wont necessarily drive results for your business or personal brand.

Be strategic about where you spend your resources.

Rather than misallocating your time across multiple platforms, focus on finding the best social media platforms—those that complement your business or personal needs—and make the most of the benefits those specific platforms have to offer.

Though I have accounts on Facebook, Twitter, LinkedIn and Instagram.

Personally, I use Facebook and Instagram more often (I only started using Instagram last year and it became a necessity because of work).

 Next step

Create your own unique voice/brand.

There are 7 billion in the world but no one can be like you.

Figure out how you would want to sound to people; do you want to sound friendly, educational , inspirational, argumentative, funny, caring, a pro … This all depends on you.

This is the perception people have about you. So, irrespective of if they know you off social media or not. There is a mental picture of you in their mind.

On social media, people study you first before if they decide to connect with you.

Be consistent on all the platforms you use, don't be Amaka Okeke on Facebook and become Slimfit Baby on Instagram. You are confusing people who follow you.

 When you hear Maraji, Emeka Nobis, Steve Harris, Warri Girl, Instablog, Linda Ikeji, Bella Naija, Bobrisky Kemen Fitness, Dr Kelechi Okoro, Dr Ola Orekunrin Brown, what comes to your mind?

Pick one person among all this people and tell me what they symbolize to you.
Bella naija is a gossip, fashion, lifestyle and news blog.
 Next step is decide on what content to share.

Will you be sharing texts, graphics, videos or podcasts?

Make your choice.
You can use apps like Canva for graphics (you don't need to be graphics pro).

Viva Video, Inshot or Quik for Videos then Soundcloud or SpreakerStudio for podcasts.

The beautiful part is that you can get them on google playstore for android and apple store for iphones.
 Most tools you need to kick start your social media business is on your play store. Stroll in and download.
 This gives us a picture of how different social media platforms have gained dominance
 You can teach people skills, inspire people, make them laugh, sell your products, just about anything at all as long as you are making an impact.

Apply STORYTELLING to capture the attention of your audience, because the attention span of people get shorter by the day.

If you did read my caption - "I NEARLY KILLED MY MOTHER."
You probably won't be in this whatsapp group now.
Create a content calendar.

You can do this on excel or power point. I will advise you use Google Doc which has a cloud system, it helps you store your information as you type.

You will never run out of ideas with this. You can create for a week, weeks or a month at a stretch.

 So what should fit in here? As much as it depends on what you use social media for
 Why do you NEED social media?

I capitalized NEED because what you need, you prioritize.

This will always be a pointer to why you walked this path in the first time.
 Knowing your social media objectives or goals will help you figure out why you need it.
 Create your objectives/ goals.

(This is your tracker. It helps you know WHY you are on social media).

Personally, I am on social media for three reasons, V-Visibility, I-Influence and P-Profit.

These are three things that motivate me to spend my money to buy data.

Don't make it look like its all serious, you can still share your Happy Birthdays, your fun videos  but this at the back of your mind helps you track what you put out there.
 Other reason why you should be on social media include:

To develop or promote your business or personal brand awareness.

Increase size of social communities and accurately target audiences.

Monitor customer feedback.

Convert social followers into qualified leads and new businesses - Someone could have been following you for three years watching your steps then all of a sudden he becomes a customer or client.

In other words you have converted them.
 Call it Social Media Gospel if you like
 Social Management

Although every one can post. How you post is what makes
it effective.

Endeavour to find your audience and when you post, they will engage.
 Employ the use of hashtags.

Hash tags are specific to different topic, matters or industries.

If I am a comedian; I will use hashtags like #NaijaComedy #Comedy #Laughter

If I was a fashion designer, I 'd use #AnkaraFashion #LagosWedding #Asoebi
 Everything people discuss on social media has specific hashtags
It helps increase the rate at which people find you
Also use mentions, tags (when necessary), or the use of influencers or micro-influencers.

These are people who have a good number of followers on social media.

Have good relationship with people who share same vision with you.

 As a fashion designer, you can strike a deal with someone who has good  fashion presence to model your clothes and mention your brand.

Make use of Facebook stories and Instagram Stories.

It attracts people who may have never even visited your page before ( I have people who view my stories on Instagram but have liked my post or struck a conversation)

 So I assume they are peeping from their balconies.

Create avenues to collaborate with others be it for monetary or non-monetary purpose.

It boosts your visibility.
 Track and measure your engagement through your timeline and restrategize for more  ways to reach out more.
 So you might ask how does jargon even fetch me physical cash?
: You can track your metrics on your timeline or page.

Approach people of influence or small businesses. Give them testimonies of jobs you have done in the past with evidence and pitch to handle their social media accounts.
 Well, if you are in the media sector. You 'd know that some of your sky-high entrepreneurs or even celebrities don't handle their accounts themselves.
 You can look out for active social media jobs too on LinkedIn.

If you can convince them enough. You can ask to work remotely too.
 So there are no jobs but there are also jobs you don't see on Guardian newspaper.
 So, as you read through. Feel free to ask your questions.

I actually do classes like this in closed groups, so this is my first free class.

I manage a lot of accounts. Keeping up with these is an herculean task especially with regular posting and pushing for engagement on a regular basis.

So how do I survive through this.

I use marketing tools and automation.